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YouTube’s New View Count and Monetization Rules Explained: What Changes for Creators and Marketers
YouTube now counts views from the first frame, and is doubling Partner Program entry thresholds from February 2027. Here’s exactly what changed, sourced from YouTube’s own blog and Help Center, and what it means for creators and marketers.

Instagram’s New Algorithm Update Punishes Reposted Photos and Carousels, Not Just Reels
Instagram and Facebook now deprioritize reposted photos and carousels, not just Reels. Here’s exactly what changed, where it applies, and what to do about it.

The Media Planning Playbook Every Beginner Needs (And Every CMO Will Read Twice)
If you just became a digital media planner, someone probably handed you a login to an ad platform and told you to “get started.” Nobody

What Meta’s $18B Teen Safety Settlement Means for Marketers and Creators
Meta’s $18 billion settlement over teen safety claims is being covered as a legal story, but the parts that actually matter to marketers and creators

AI Roundup: Claude Gets Cheaper, OpenAI Locks Down Astra, and Perplexity Goes Local
Four AI announcements landed this week. None of them are hype cycles, they are line items: what you pay to run agents, what you are

Amazon Introduces Alexa’s New Shopping Alert Feature
Amazon’s Alexa now offers personalized shopping alerts for new products and events.
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