Featured Articles
Media Planning KPIs: Which Metric to Track at Each Funnel Stage
Which KPI to track at each funnel stage, how leading indicators predict results, and how to set targets backwards from your sales goal.
Engagement Rate Formula: How to Calculate It on Every Platform
Every engagement rate formula, by followers, reach, impressions and views, with platform versions for Instagram, YouTube, LinkedIn, X and TikTok and worked examples.
Influencer Marketing Pricing: How to Budget a Creator Campaign
How to price an influencer deal from views and a target CPM, with USD examples, usage rights pricing, and ASCI and FTC disclosure rules.
AI in Media Planning: 10 Practical Uses With Prompts (2026)
10 practical ways to use AI in media planning, each with a copy-ready prompt, a worked budget scenario and a clear list of decisions AI should not make.
How to Get Your Brand Mentioned in ChatGPT, Gemini and Perplexity
A six-step playbook to earn brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews, with a prompt audit template and a monthly tracking table.
What Is Generative Engine Optimization (GEO)? A 2026 Guide
GEO explained for marketers: where it came from, how it differs from SEO and AEO, how AI engines choose sources, and how to measure share of model.
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