TechMachaw is an independent publication about digital marketing, advertising technology and the AI tools changing how both work. It exists for one reason: most marketing advice online is written by people who have never had to defend a media plan to a client on a Monday morning.
Who writes this
TechMachaw is run by a working digital media strategist with more than eight years inside advertising agencies, planning and running performance campaigns for automotive and consumer brands. The day job involves media plans with real budgets, campaign analytics, funnel diagnostics and reporting to client marketing leadership. What gets published here comes out of that work: the calculations actually used, the benchmarks that hold up, and the mistakes that cost money.
The site is written anonymously because the day job is with brands that have their own communications policies. The experience behind it is real, and every number, fee table and benchmark published here is sourced and dated so you can check it yourself rather than take it on trust.
What you will find here
Three kinds of thing:
- Media planning and performance marketing guides. How to build a media plan, how reach and frequency actually trade off, what CPM, CPC and CPA mean in practice, attribution, incrementality, retail media, connected TV and programmatic. The digital media planning glossary defines 174 terms in plain English.
- Free browser tools. Calculators and utilities that run entirely in your browser, with no sign-up and nothing sent to a server. A UTM campaign builder, a reach and frequency calculator, a GEO readiness score, ten social media tools and three Amazon seller tools including a full FBA profit calculator with current US fee tables.
- Explainers on what just changed. When a platform ships something that moves budgets or reach, what it means for the people buying media and making content, not a press release rewritten.
Who it is for
Media planners and performance marketers who need the working numbers. Creators trying to turn an audience into income. Ecommerce and Amazon sellers working out whether a product actually makes money after fees. And anyone trying to keep up with AI without wading through hype.
How the site makes money
Affiliate commissions and display advertising. Some links to tools and services are affiliate links, which means TechMachaw may earn a commission if you sign up, at no extra cost to you. This never decides what gets recommended or how a tool is described, and every page carrying affiliate links says so at the top. Full detail is in the editorial policy.
Get in touch
Corrections, questions, partnership enquiries and requests for a topic are all welcome through the contact page. If something published here is wrong, say so and it will be fixed and noted.