UTM Campaign URL Builder

Free UTM Campaign URL Builder

Build trackable campaign links for Google Analytics in seconds. No login, nothing saved on our end.

Website URL (the page you’re linking to)

Enter a valid URL, e.g. https://yoursite.com/page

Campaign Source required

Required

Campaign Medium required

Required

Campaign Name required

Required

Campaign Term optional, for paid search keywords

Campaign Content optional, for A/B differentiation

Auto-format values (lowercase, spaces become underscores) so Analytics doesn’t split “Facebook” and “facebook” into separate rows

Generated URL

Fill in the fields above to generate your link.

How this works

UTM parameters are small tags added to the end of a URL that tell Google Analytics (or any analytics tool) exactly where a visitor came from. Fill in the fields above and the tracked link builds itself, no spreadsheet or memory required.

What’s the difference between Source, Medium, and Campaign?

Source is where the click came from (facebook, newsletter, google). Medium is the type of traffic (social, email, cpc). Campaign is the specific push you’re running (diwali_sale_2026). Together they let you filter Analytics down to exactly which post, email, or ad drove a visit.

Should I always fill in Term and Content?

No. Term is mainly for paid search keyword tracking. Content is useful when you’re running two versions of the same ad or link and want to see which one performs better. Leave both blank for a simple social or email post.