How far will your media budget actually go?
Enter your budget, CPM, target audience, and expected reach. Get impressions, reach, frequency, GRPs, and cost per rating point, instantly, no login.
Your plan
What that buys you
Reading these numbers: impressions are budget ÷ CPM × 1,000. Reach is your target audience × the reach % you expect, that’s the one assumption here, not something impressions alone can tell you. Frequency is impressions ÷ reach, how many times the average reached person sees the ad. GRPs are reach % × frequency, and CPP is budget ÷ GRPs.
Base the reach % on the platform, format, and flight length you’re planning against; it’s a planning assumption, the same one every media plan makes before it runs. Once the campaign is live, swap in the platform’s own reported reach here to get your real frequency.
For planning and sanity-checks only. Actual delivery, reach, and frequency vary by platform, format, and audience overlap.