Free Chrome Extension
Helium 10 Chrome Extension: Every Tool, Explained Plainly
It puts real sales numbers on top of Amazon, Walmart and TikTok Shop pages. Instead of guessing whether a product sells, you see the estimate before you spend a rupee on inventory.
Get 20% off Helium 10 → See the 11 toolsReader offer: the links on this page take 20% off your first 6 months on any paid Helium 10 plan. No code to enter, it is applied for you.
What it actually does
Amazon shows shoppers a price and a star rating. It does not show you how many units a listing sells, what it earns per month, how much stock the seller is sitting on, or what the FBA fee eats out of your margin. All of that is hidden.
The Helium 10 extension sits in your browser and pulls those numbers onto the page you are already looking at. You open a normal Amazon search result, click the extension, and get a table of estimated monthly sales and revenue for every product on that page. No separate dashboard, no export, no waiting.
It works on Amazon, Walmart and TikTok Shop, and it is free to install.
The 11 tools inside the extension
Free means you get it on the free plan. Paid means it unlocks on Platinum and above.
Xray
The main one. On any search results page it shows estimated monthly sales, revenue, price, BSR, review count, review velocity, FBA fees and seller type for every listing at once. This is how you size a niche in about thirty seconds.
Xray Keywords
Shows the keywords that are actually driving sales to a competitor’s listing, so you know what to target instead of what to hope for.
Search Expander
As you type in the Amazon search bar it suggests long tail variations real shoppers use. Good for finding low competition angles on a crowded product.
ASIN and UPC Grabber
Pulls every ASIN on a page into a list you can download as a spreadsheet. Saves an hour of copy pasting when you are building a Sponsored Products targeting list.
Profitability Calculator
You enter cost, weight, dimensions, shipping and storage time. It returns margin and ROI after Amazon’s fees. It also compares what the same product would earn on Amazon versus TikTok Shop.
Inventory Levels
Shows how many units a competitor actually has in stock, which Amazon does not display publicly. Useful for spotting a seller about to run out, and for catching hijackers on your own listing.
Review Insights
Filters a listing’s reviews by verified purchase, rating, images, video and date range. The fastest way to find the one complaint that repeats across a category, which is usually your product improvement.
Alibaba Supplier Finder
Takes the product you are looking at on Amazon and finds matching Alibaba suppliers, filterable by country and supplier type. Skips the manual sourcing search.
Demand Analyzer
Checks whether demand for a product holds up across marketplaces, not just on the one page you happen to be on.
KDP Sales Checker
For Kindle publishing. Pulls live sales data on a book title and benchmarks it against comparable titles in the same category.
Search Page Info
Prints best seller rank and category position straight onto the search results page. Small, but it runs on every page without you clicking anything.
Free plan vs paid plans
The extension itself is free to install and the free plan gives you limited runs so you can test it before paying. Full extension access starts at Platinum.
| Plan | Monthly | Annual billing | Extension access |
|---|---|---|---|
| Free | $0 | $0 | Limited runs, good for testing |
| Platinum | $129 | $99 per month | Full access, all marketplaces |
| Diamond | $359 | $279 per month | Full access plus higher limits |
| Enterprise | Custom | From $1,499 per month | Full access, custom seats |
Prices below are Helium 10 list prices, checked 6 September 2026. The links on this page take 20% off your first 6 months on top of these. Helium 10 changes plans and runs discounts often, so confirm the current number on their site before you buy.
How to start in three steps
Create a free account
Sign up with an email. No card needed for the free plan.
Add the Chrome extension
Install from the Chrome Web Store and pin it to your toolbar.
Open any Amazon search
Click the extension icon, hit Xray, and read the numbers.
Who this is worth it for
Worth it: anyone picking products to sell on Amazon or Walmart, sellers running Sponsored Products who need ASIN targeting lists, brands watching competitor stock and hijackers, and agencies auditing a client’s catalogue.
Not worth it yet: if you have not decided you are selling on Amazon at all. Install the free plan, run Xray on ten searches, and see whether the numbers change any decision you were about to make. If they do not, do not pay.
Common questions
Is the Chrome extension free?
Yes, installing it is free and the free plan gives you limited usage. Full access to Xray and the rest starts on the Platinum plan.
How accurate are the sales estimates?
They are estimates built from ranking and category data, not Amazon’s real numbers. Treat them as a directional signal for comparing products against each other, not as an exact unit count.
Does it work on Amazon India?
Helium 10 supports multiple Amazon marketplaces. Coverage and estimate quality vary by marketplace, so check that your target marketplace is supported on their site before subscribing.
Do I need Chrome?
It runs on Chrome and Chromium based browsers such as Edge and Brave. It does not run on Safari.
Can I cancel?
Plans are month to month unless you take annual billing. Annual is cheaper per month but locks you in for the year, so start monthly if you are still testing.
Stop guessing which products sell
Install the free plan, run Xray on the next ten products you were considering, and let the numbers make the call.
Get 20% off Helium 10 →
Affiliate disclosure. Links to Helium 10 on this page are affiliate links and carry 20% off your first
6 months, applied automatically with no code to enter. If you sign up and upgrade to a paid plan, TechMachaw earns a
commission at no extra cost to you. It does not change your price and it does not change what we write. We link to tools
we use ourselves. Pricing and features on this page were last checked on 6 September 2026 and are set by Helium 10, not by us.
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