Which KPI to track at each funnel stage, how leading indicators predict results, and how to set targets backwards from your sales goal.
Media Planning KPIs: Which Metric to Track at Each Funnel Stage Read More »
Every engagement rate formula, by followers, reach, impressions and views, with platform versions for Instagram, YouTube, LinkedIn, X and TikTok and worked examples.
Engagement Rate Formula: How to Calculate It on Every Platform Read More »
How to price an influencer deal from views and a target CPM, with USD examples, usage rights pricing, and ASCI and FTC disclosure rules.
Influencer Marketing Pricing: How to Budget a Creator Campaign Read More »
10 practical ways to use AI in media planning, each with a copy-ready prompt, a worked budget scenario and a clear list of decisions AI should not make.
AI in Media Planning: 10 Practical Uses With Prompts (2026) Read More »
A six-step playbook to earn brand mentions in ChatGPT, Gemini, Perplexity and AI Overviews, with a prompt audit template and a monthly tracking table.
How to Get Your Brand Mentioned in ChatGPT, Gemini and Perplexity Read More »
GEO explained for marketers: where it came from, how it differs from SEO and AEO, how AI engines choose sources, and how to measure share of model.
What Is Generative Engine Optimization (GEO)? A 2026 Guide Read More »
How Meta Advantage+ sales, app and leads campaigns work in 2026, what you still control, and how to plan budget, creative volume and measurement.
Meta Advantage+ Campaigns: How to Plan Budget and Creative Read More »
How to split media budget across TOFU, MOFU and BOFU, with channel roles, the 60:40 research in context and a worked $40,000 example.
Full Funnel Media Planning: Split Budget Across TOFU, MOFU, BOFU Read More »
Every YouTube ad format compared by length, skip rule, buying model and best-fit goal, with a worked budget example and how ads fund creators.
YouTube Ad Formats Explained: Which One Fits Your Goal (2026) Read More »
How data clean rooms and first-party data work in 2026: Chrome cookies, Ads Data Hub, Amazon Marketing Cloud, DPDP rules and a readiness checklist.
Data Clean Room Guide: First-Party Data for Marketers (2026) Read More »