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The AI Authenticity Backlash: What Marketers and Creators Need to Know in 2026

Launch an “AI-first” campaign this year and there’s a decent chance it landed flat. You’re not imagining it. In the last few weeks alone: Coca-Cola’s AI holiday ads got tagged “emotionally hollow” by the same audience that used to forgive rough edges around the holidays. McDonald’s Netherlands pulled an AI-made holiday spot after people said

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